"At Edelman, what we do inside our offices is only half the story. 'Living in Color' is the other half. Living in Color is part of the Edelman culture, an aspiration for every one of our employees to be curious about the world around them, to explore the world outside their cubes and offices, to immerse themselves in the arts, culture, politics, literature, charitable organizations and/or wherever else their passions and interests may take them.
Edelman believes that its staff's personal growth and professional growth are intertwined. In keeping with that belief, Edelman has committed itself to aiding its employees' efforts to 'Live In Color'.
What does 'Living In Color' mean?
It means leading a culturally rich and rewarding life outside of work. It means spending time with family. It means giving back to your community. It means taking the time to learn about the world around you and your place in it.
While Living In Color can mean a lot of things, perhaps one Edelman's employees provided the best interpretation when she wrote:
'Living In Color Means...
...reading one or two (or three) newspapers every day. It's developing an ever growing interest for the place you live in, the world you live in. It's watching the news. It's expanding into new interests, opening doors. Living In Color is not "what you do after work" - it's what you do with your life. It never stops. It's agreeing to work for a pro-bono client, and helping another team - or office - with a project, so you can get exposed to things outside your area of comfort. It's understanding how what you do fits into the bigger picture. It's becoming an active, joyful participant in whatever you think is worth your time. If you are a contributor to making this office a better place beyond your account work, you're living in color. If you vote, you're living in color. If you volunteer, you're living in color. If you spend yourself in a worthy cause, you're living in color.
Living in Color doesn't "take time." It's how you fill the time you have. It's realizing you're part of something bigger than you.
If you think living in color is expensive, or something you can't afford, you're missing the point. Living in color is like living. It's yours. It's free.' " Isn't that fantastic?
Now the articles . . . First is:
Five Digital Communications Trends You Should Know
In Edelman’s latest white paper, Steve Rubel, Director of Digital Insights, highlights five of the more compelling digital trends to watch for in 2009, that impact how you effectively engage audiences online:
- Satisfaction Guaranteed - Customer care and PR blend as consumers use social media to demand service
- Media Reforestation - The media’s reinvention as it transitions to digital
- Less is the New More - As information overload takes its toll, friends are helping to filter
- Corporate All-Stars – How workers are building their personal brands, yet offering employers a new way to market
- The Power of Pull - The benefits of creating content that people discover through search
Read the article at www.edelman.com/image/insights/content/EdelmanDigitalTrends0109.pdf
The second article is:
The Social Pulpit - The Change Brought By Barack Obama’s Success
Barack Obama won the presidency in a landslide victory by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted as part of a new communications model. This examines the tactics of this revolutionary campaign and what it means for communicators in a new era of public engagement. How will your business be affected?
Full article: www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf
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